The Approach Genesis reels need little introduction. I was instantly drawn to the simple Scandinavian design elements. Before bringing these reels on, they were only available from Europe. We are happy to be the first and only current US distributor.
The Approach Genesis reels are produced in very limited numbers and feature an identifying serial number, click and pawl drag system, and a solid aluminum frame. These fully machined reels have all the hallmarks of reels that cost twice as much. Having owned a number of Abel reels the Approach Genesis is on par with machining and durability. The reels can be ordered in seven different anodized finishes and pair nicely with rods ranging from 2-4wt.